Airlines War

I guess this is the Hottest topic in town now – the price war between the major airlines in Malaysia. I’ve got an email from Air Asia again this morning and I finally decided to blog about this WAR. I'm sure most of you have known about this news, it’s been one week people talking about it, MAS is running this Everyday Low Fares campaign. Somehow Air Asia has countered Malaysia Airline’s Zero Fare campaign claiming that their cheapest air ticket still costs less than the national carrier’s latest product that was launched earlier. These offers come few days after MAS came out with its Zero Fare campaign.

It started with MAS going the “Air Asia” way, by offering FREE Seats i.e. ‘Everyday Low Fares’

Then came Air Asia by offering their ‘Even Lower Than 0 Fare’ campaign.

A few days later, I received emails from Air Asia again by offering rates below the FREE Seats in their Sub Zero Programme

And … NOW!

Fire Fly is showing you that buying FREE Seats from them is cheaper than Sub Zero!

This price war reminds me of Maxis & Digi war! Think it this way, who would benefit from all these wars? Consumer will be the biggest winner! Amazing … ^_^

Air Asia’s CEO Datuk Tony Fernandes even fought back by saying Air Asia will pay the difference to any of his passengers if they can find any MAS airfare that is lower than the cheapest offered by Air Asia.

For me, in spite of paying low fares, passengers still enjoy MAS’ full services, including refreshment on board, on-time departures, 20kg baggage allowance and even pre-allocated seats while you make your online booking. A choice between a high quality value carrier which they promise to provide 5 Star service at a very low price and a typical budgeted airlines where you have to pay extra for your meal on board, lesser baggage allowance, typical low class service on board and super inconvenience schedule which they can change or even cancel your flight within 24 hours.

Which one would you choose?

And if you guys ever notice the advertisement war between MAS & Air Asia recently while MAS launched their Everyday Low Fares campaign. The advertisement sarcastically made use of Air Asia’s red to promote their FREE seats while at the bottom of the ad, it was a tearing-off kind of effect, showing MAS’s blue instead of red, telling people that this is MAS NOT Air Asia. This kind of advertisement war is interesting … If you guys still remember, there was another advertisement war between these 2 major airlines 2 years ago
MAS 25 reasons vs. Air Asia’s 1 reason. Check it out … you’ll find it’s much more funny than this price war.

Hmmm …. I’m still thinking whether to join the crowd and get myself a free trip down to KL for shopping or not.